1. Introduction

The Emergency Care Improvement Programme (ECIP) is committed to the highest editorial and ethical standards in the provision of all its online content.

It is committed to providing objective and trustworthy information and guidance on all aspects of health and healthcare.

ECIP will ensure that content is evidence-based, and that it is founded on the best scientific knowledge currently available.

The following sections set out our editorial principles, standards and processes:

2. Principles

2.1 Accuracy:  ECIP website content will be accurate, balanced and transparent. Information given will be judged against the best available scientific evidence and sources named wherever possible. Where content contains conjecture or opinion, this will be clearly indicated.

2.2 Accountability:  ECIP is accountable to its audiences and will deal fairly with them. It will be open in admitting mistakes and cherish a culture of learning via user feedback. The editorial processes will be transparent.

2.3 Serving the public: ECIP will put its audiences’ interests first when sourcing and developing content. It will consult with relevant professional bodies, charities and other interest groups but serving its local communities will remain of paramount importance.

2.4 Taste and decency: All content on the ECIP website will be suitable for a general audience and will not include material that might reasonably be deemed offensive.

2.5 Impartiality and diversity of opinion: ECIP will be objective, impartial and even-handed. Where views differ and no scientific consensus can be found it will reflect all significant strands of opinion and state the uncertainty clearly.

2.6 Privacy: ECIP is committed to ensuring that strict privacy controls are maintained. Personal information, including any correspondence, will not be disclosed without the prior explicit consent of the user, unless it is required to do so for legal reasons (such as a Court Order), or disclosure is in the public interest. Permission will be sought from service users where photographic images are used.

2.7 Funding: the ECIP online communications are funded by the Emergency Care Improvement Programme. It does not carry advertising and does not accept corporate sponsorship.


ECIP has a dedicated team of editors. It has a clear mandate to produce accurate, balanced and transparent information.

No website editor, author, administrator will be asked, or is permitted, to provide favoured treatment to any partner organisation and all editorial staff must fully disclose any financial or other interests they may have in any healthcare-related companies or organisations.

All ECIP staff, including editorial staff, are required to disclose any conflict of interests with other organisations, including healthcare related companies. 

The Website Editor will report any potential conflict of interest to the Director who will investigate the matter and reach a decision.

Where content is produced by outside organisations or individuals, ECIP requires that such agents make a similar disclosure of outside interests.

4 Staff Training

All editorial staff are given training to ensure editorial standards are met.

5.    Editorial process

5.1 Phase 1 - Research
The evidence-based knowledge that informs all ECIP communications content is derived from the direct experience of clinicians, other health professionals, patients and the wider public.

In pulling together this knowledge to provide users with a rounded and balanced package of material on a particular subject, the Network requires its content authors to consult the following resources:

For peer-reviewed research, they consult the National Library for Health (NLH), which has developed a system for classifying different types of research evidence with respect to their validity.
For knowledge of direct experience they consult:
Practising doctors and other clinicians with direct and current experience in dealing with or treating the health issues
National charities with a recognised expertise and specialist interest
Patients and ordinary members of the wider public who may be directly affected by a topic or issue

5.2 Phase 2 – Production

Once a piece of content has been drafted, it is edited by a member of the Acute Frailty Network team:

It is checked for:

Written content is then passed on to Website Editor:

Common factual errors
Adherence to house style
Overall presentation
5.3 Phase 3 - Policy sign-off

Any the ECIP policies before they are published online must be approved by the Programme Director.

5.4 Phase 4 - Review of content

The content of the ECIP website is reviewed systematically. Major content is reviewed annually, and content less susceptible to change in knowledge and evidence is reviewed at least every two years. Comments from users and stakeholders on published content are considered on a day-by-day basis as they arrive, and content reviewed and amended immediately if necessary.

6.     Appeals procedure

In the unlikely event of a complaint about online content that cannot be resolved by the Website Editor the matter will be escalated to the Prorgramme Director.